--FILE--un client chinois passe devant le comptoir des plantes médicinales produit de soin à base de bouilloire Inoherb dans un supermarché à Shanghai, Chine, 14 septembre 201
--FILE--A Chinese customer walks past the counter of herbal-based skincare product maker Inoherb at a supermarket in Shanghai, China, 14 September 2010. Skin-care products have always thrived on the cutting edge of fashion, and the biggest international names in cosmetics are celebrated in elegant ads worthy of a Paris runway. But instead of seeking the latest thing, many shoppers for beauty products in China are now looking to their cultural past for traditional Chinese medicine and its natural ability to enhance skin. Zhang Xuan has been using different cosmetic products for a long time, but nothing seemed to soothe her dry skin during winter until she switched to Herborist, a TCM-based cosmetic brand. Now, she's an enthusiastic fan. "I think it is healthier and suits my skin better, " said the 20-something Shanghai teacher. "I'd like to try other TCM-inspired skin care in the future." Such products may still be a minority in retail cosmetic counters, but they have been gaining momentum in the last few years as brands and consumers alike discover their appeal and potential. Long favored by the older generation, TCM-based cosmetics are now growing popular among young people like Zhang.
