Avis de modification des produits de marchandises sous licence de jeu mobile 'Tabi Kaeru," ou "Grenouille Voyage' développé par l'entreprise de jeux japonais Hit-Point, qui wil
View of derivative licensed merchandise products of mobile game "Tabi Kaeru, " or "Travel Frog" developed by Japanese game company Hit-Point, which will be for sale on Alibaba's retail platform, on display at a press conference in Hangzhou city, east China's Zhejiang province, 21 May 2018. Alibaba said the local version of the popular leisure game "Tabi Kaeru: Travel Frog" is expected to generate at least 120 million yuan (US$19 million) of derivative sales after it officially launched the Chinese version of the game earlier this month. Alibaba Pictures vice president Wu Qian said its entertainment business and licensing unit aims to connect licensed merchants of derivative products with its online retail platform. The Chinese e-commerce giant inked an exclusive deal with the game's Japanese developer Hit-Point Co in April to integrate localized elements and style into the game. Currently about a dozen licensed merchandise products are already available on Alibaba's retail platform, including tailor-made postcards from China Post and daily consumer goods such as grain and oil made by COFCO's grains and cereals business group. A total of more than 100 types of merchandise are in the design and manufacturing stage. Developer Takasaki Yutaka from Hit Point said both parties aim to extend their product reach through online and offline channels. The local version has created a new face for the original game and serves as a boost for the merchandising of the frog figures.
